Faculty

Rodrigo Espinosa, MS

Email

Education

MS, Integrated Marketing Communications, Golden Gate University
BA, Speech Communication & Journalism, California Polytechnic State University - San Luis Obispo

Bio

Rodrigo has 20 years of progressive marketing experience with global organizations. He’s advised Fortune 100 organizations on sponsorship, brand positioning, social media, strategic marketing, event strategy, entertainment marketing and sustainable practices. Industries covered; Technology, Automotive, Consumer Goods and non-profit. He’s worked in China, Europe, Latin America and the U.S.

He’s held management positions at; Ziff-Davis, Gartner, MediaLive International, George P. Johnson, Maritz, wireless software start-up Briance and brand experience agency Groove 11. Rodrigo is an investor and marketing advisor to Lonesome George & Co, founded in 2006 (www.lonesomegeorge.net).

He’s been an Adjunct Professor since 2007 at the University of California, Berkeley and Golden Gate University, San Francisco. He recently joined the Presidio Graduate School of Management & Sustainability, teaching Managerial Marketing.

At Maritz he was responsible for developing the experiential marketing practice, folding the travel and production divisions into one business unit offering strategic marketing services to fortune 500 companies. He spent 5 years at George P. Johnson, where he created the global sponsorship sales and partner marketing practice leading a business unit of 15+ people and $64m in pass through revenue. He led or co-led business development efforts for Adobe, Google, salesforce.com, Sun, Oracle, Citrix, Clorox and IBM. While at MediaLive International, he built a proprietary sales and marketing team of 10 (inside 12 months) and won key partnerships with Minolta/Konica, Canon and HP. At Gartner he introduced integrated event services and at Ziff-Davis, he managed a bi-coastal sales and marketing team selling integrated sponsorship programs to Fortune 100 companies. At Brience, Rodrigo was responsible for cloud service partnerships and worked with consulting firms KPMG, Accenture and other OEM integrators.

He chairs an Advisory Board at California Polytechnic State University, San Luis Obispo. He’s been a featured speaker at marketing conferences, covering sponsorship strategy, social media, sustainable business practices and the brand experience. He’s currently authoring a book on Brand Strategy + Experiential Marketing + Social Media, expected published date, Spring 2012.

Sample clients; Technology; Cisco, Oracle, Intel, IBM, Citrix, VMware, Microsoft, Lucent, at&t, Symantec, Adobe, Autodesk, Google, salesforce.com, HP, Texas Instruments Automotive; GM, Jeep, Chrysler, Kia, Hyundai, Toyota, Consumer; Starbucks, Clorox, Staples, Resource Bank, National Geographic, Lonesome George & Co.